'Good business is the best art', Andy Warhol once proclaimed. The Pop Life exhibition currently featuring at Tate Modern endeavours to explore this idea in modern art and how artists since the 1980s have opted to cultivate their public persona into their own brands. The question that comes to mind is whether in today's society, for an artist to be a successful, should they also be swift wizard of self-promotion? And, does succumbing to consumerist-coloured culture mean that the artist ultimately sells out the integrity of the idea for the sake of financial gain?
On the other hand, this process of commercialisation, like in many other industries, has opened a variety of avenues (like this blog) where artists don't need to be reliant upon traditional selling avenues, also widening the market to those who might have never been able to afford it.
I've created an image on my iPhone to explore the ideas presented by this exhibition, and the choice any artist must consider - their audience.
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